Why do real estate companies use the guaranteed offer?

The guaranteed offer is a sales promotion and the goal of it is to attract new sellers to list their home by reducing perceived risk. Sellers believe they will pay limited out-of-pocket commissions which is seen as an exclusive deal that pushes them quickly to act. Promotions also tap into psychology people feel like they’re getting something special or exclusive. This is the principle of the guaranteed offer it taps into the feeling of wanting to sell your home fast.

Is the guaranteed offer misleading or a scam?

Well, it’s more of a bait and switch or a lead generation tool to get a listing appointment, then they will push you towards a traditional listing ultimately steering you the seller into a standard listing agreement.

What should sellers be aware of?

Sellers should be alert of high-pressure tactics pushing you to sign quickly giving you a little time to review the details of the contract.  Be cautious of this, especially if they ask for a commitment fee.

Why say no to the guarantee offer?

The guaranteed offer isn’t really a guarantee.  The offer is full of conditions most homes won’t even qualify for.  The offer is way below market value. Many guaranteed offer programs involve investors who want to buy your home at a discount then sell it for profit.  There could be fine print that disguises real estate commissions as marketing fees.

When is the guaranteed offer right for my family?

 
The guaranteed offer can be legitimate if the buyer is under financial stress and you need a fast sale to keep a foreclosure off your credit report, but if you don’t fit that scenario, we simply don’t recommend it. The old saying is if it sounds too good to be true it probably is.

Are you tired of real estate listing gimmicks?  Give us a call today and we’ll give you a free competitive marketing analysis to target a selling value for your home we care about maximizing your profits.